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Authentic Cuervo Margaritas

Digital Design, Social Media Strategy

Jose Cuervo - Diageo Spain by FullSix | 2010 - 2011

Diageo launched in 2010 a marketing campaign in Spain to promote their new spirit – Authentic Cuervo Margaritas. It included a short film to tell the history of a cocktail that began with the story of a woman – Margarita – and the lasting flavor from her lips.

 Following concept and visual identity developed for the digital campaign, several social media actions were ideated and designed to promote the brand and engage with fans – including information tabs,  Facebook  ads & competitions and a  You Tube  channel to house a series of spots built to increment Cuervo Margarita social media presence.

Following concept and visual identity developed for the digital campaign, several social media actions were ideated and designed to promote the brand and engage with fans – including information tabs, Facebook ads & competitions and a You Tube channel to house a series of spots built to increment Cuervo Margarita social media presence.

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