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Brunchstorming

Branding, Entrepreneurship, Service Design, UX + UI

Service design consultancy | Madrid, Spain

In 2012, a group of friends with varied expertise in areas involving design, marketing, project management and IT teamed up to rethink the established hospitality market in Spain. A traditional service that was in need of a revamp and a shift to user-centered design.

  Brunchstorming  was created to connect with food lovers and design tailored experiences for hospitality establishments.  The inception was a project presented to the ice-cream brand  Häagen Dazs  that combined extensive market research and user interviews to fully understand perception and feelings towards services, products and prices offered.

Brunchstorming was created to connect with food lovers and design tailored experiences for hospitality establishments.

The inception was a project presented to the ice-cream brand Häagen Dazs that combined extensive market research and user interviews to fully understand perception and feelings towards services, products and prices offered.

  Häagen Dazs  was in need of alternative ways to keep sales up throughout the year and increase ticket value. Customers, on the other hand, were not fully aware of seasonal offers and would constantly ask for assistance and suggestions, as the menu seemed complicated to understand.  “Can I mix and match ice-cream flavors with different toppings or should I order a single dish?” “Do they charge by items separately?”   Why not give clients the power to pick and choose what would fit their cravings best? A visit to an ice-cream shop should be a fun, entertaining experience. And this brand has a beautiful story to tell about the rich ingredients sourced to offer the highest quality, smoothest texture and fullest flavour.

Häagen Dazs was in need of alternative ways to keep sales up throughout the year and increase ticket value. Customers, on the other hand, were not fully aware of seasonal offers and would constantly ask for assistance and suggestions, as the menu seemed complicated to understand. “Can I mix and match ice-cream flavors with different toppings or should I order a single dish?” “Do they charge by items separately?”

Why not give clients the power to pick and choose what would fit their cravings best? A visit to an ice-cream shop should be a fun, entertaining experience. And this brand has a beautiful story to tell about the rich ingredients sourced to offer the highest quality, smoothest texture and fullest flavour.

  Superscoop  is a mobile app, also displayed on screens in store, that enable users to interact and mix ingredients in a playful experience to personalize dishes. It should include audiovisual content to educate and inspire customers while giving the choice of serendipity with “try your luck” functionality suggesting favorite combinations.

Superscoop is a mobile app, also displayed on screens in store, that enable users to interact and mix ingredients in a playful experience to personalize dishes. It should include audiovisual content to educate and inspire customers while giving the choice of serendipity with “try your luck” functionality suggesting favorite combinations.

 The service would help speed-up queues on peak season and several add-ons could be implemented over time to create full brand immersion, including product origin content, interactive books for kids and access to multiple languages, specially in highly touristic areas.

The service would help speed-up queues on peak season and several add-ons could be implemented over time to create full brand immersion, including product origin content, interactive books for kids and access to multiple languages, specially in highly touristic areas.