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Celebrating 21 years of White

Digital Design, Social Media

The White Company | September 2015

To mark this milestone, The White Company creative team brought to life brand new products, features and a seasonal campaign full of inspiration to amuse and engage customers.

 Part of a series of digital features designed to showcase the brand new collection, Celebrating 21 Years of White is a diverse and rich editorial, that invites users for a journey into the perfect white home.

Part of a series of digital features designed to showcase the brand new collection, Celebrating 21 Years of White is a diverse and rich editorial, that invites users for a journey into the perfect white home.

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 Starting at the hallway, moving into the living room, home office, kitchen, bedroom and finally to the bathroom, this lookbook has plenty of beautiful images, high end crafted products and curated ideas to help them decorate their home. Users are a click away to shop featured items and are also enabled to share beautiful ideas on Pinterest.  

Starting at the hallway, moving into the living room, home office, kitchen, bedroom and finally to the bathroom, this lookbook has plenty of beautiful images, high end crafted products and curated ideas to help them decorate their home. Users are a click away to shop featured items and are also enabled to share beautiful ideas on Pinterest.
 

 This project included research, design and production of an adaptive digital lookbook, including social sharing and shopping features.

This project included research, design and production of an adaptive digital lookbook, including social sharing and shopping features.

 The feature was also promoted through different customer touch points, such as e-mail marketing, Instagram, Facebook and Twitter posts.

The feature was also promoted through different customer touch points, such as e-mail marketing, Instagram, Facebook and Twitter posts.