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Celebrating 21 years of White

Digital Design, E-commerce, Social Media

The White Company | September 2015

To mark this milestone, The White Company brought to life a series of brand new products, features, and a seasonal campaign full of inspiration to amuse customers. "Celebrating 21 Years of White" is a diverse and rich editorial, that invites customers for a journey into the perfect white home.

Working with the editorial team, I was responsible for designing the user journey throughout the house as an adaptive feature and building it in Amplience. Branding, visual and interaction design, and social media marketing were also under my responsibility.

 Following the purely white and tranquil look and feel that this quintessentially British brand is known for; the feature aimed to shine through the beautiful images specially crafted for the new season.

Following the purely white and tranquil look and feel that this quintessentially British brand is known for; the feature aimed to shine through the beautiful images specially crafted for the new season.

 Each screen was specifically designed for desktop and mobile devices, as the website is served as an adaptive platform.

Each screen was specifically designed for desktop and mobile devices, as the website is served as an adaptive platform.

 Starting at the hallway, moving into the living room, home office, kitchen, bedroom and finally to the bathroom, this lookbook has plenty of high-end crafted products and curated ideas to help customers decorate their home.

Starting at the hallway, moving into the living room, home office, kitchen, bedroom and finally to the bathroom, this lookbook has plenty of high-end crafted products and curated ideas to help customers decorate their home.

 Users are a click away to shop featured items and are also enabled to share inspiring ideas on Pinterest.

Users are a click away to shop featured items and are also enabled to share inspiring ideas on Pinterest.

 The feature was also promoted through different customer touch points, such as e-mail marketing, Instagram, Facebook and Twitter posts.

The feature was also promoted through different customer touch points, such as e-mail marketing, Instagram, Facebook and Twitter posts.