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Christmas Gift Guide

Digital Design, Editorial Feature

The White Company | 2015

Christmas is certainly the greatest cash driver for the retail British brand The White Company and with a varied range of beautifully crafted products covering decoration to gifts, is no doubt customers would browse their wish list online.

 This shoppable digital feature has been edited and designed to inspire users and enable them to search for ideas within different segments – low price point, spa products, gender, food or fragrance related. A list of favourite picks from the company founder was also included, since loyal customers show high interest in her lifestyle and value her opinion.

This shoppable digital feature has been edited and designed to inspire users and enable them to search for ideas within different segments – low price point, spa products, gender, food or fragrance related. A list of favourite picks from the company founder was also included, since loyal customers show high interest in her lifestyle and value her opinion.

 From selecting products, to approaching different navigation options, designing and building this feature, I have been responsible for the full life of this project. Data analytics showed a record of users and revenue throughout the 2 month campaign that endorsed its great success.

From selecting products, to approaching different navigation options, designing and building this feature, I have been responsible for the full life of this project. Data analytics showed a record of users and revenue throughout the 2 month campaign that endorsed its great success.

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