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Diesel BE STUPID BOX

Digital Design, Graphic Design

Diesel | May 2010

Design project developed at FullSix Spain, as part of the Be Stupid campaign driven by Diesel. Following the purchase in store, clients were given a box with a list of experiences to select from, a bespoke T-shirt designed for the campaign and a code to be redeemed on the website.

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 Every asset designed should breath the young and provocative look&feel, internationally known as the brand tone of voice. The project involved packaging and graphic design for promotional media, digital design and front-end development.

Every asset designed should breath the young and provocative look&feel, internationally known as the brand tone of voice. The project involved packaging and graphic design for promotional media, digital design and front-end development.

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 Quite an interesting and varied project to work on, specially as it turned out to be displayed on Diesel retail shop windows throughout Spain, Italy and Portugal.

Quite an interesting and varied project to work on, specially as it turned out to be displayed on Diesel retail shop windows throughout Spain, Italy and Portugal.

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