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Fiesta Calacas

Digital Design, Social Media Design

Jose Cuervo Tequila - Diageo Spain by FullSix | 2010

Part of a series of social media actions developed for Jose Cuervo Tequila, Fiesta Calacas was a Facebook app designed to engage fans on Halloween, a celebration internationally known as the Day of the Dead in Mexico, where tequila is originally produced.

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 The app not only informed about the traditional celebration, but it also offered a full range of colorful skulls that users could set as their fancy dress profile picture. Digital flyers were available to invite friends to join the party.

The app not only informed about the traditional celebration, but it also offered a full range of colorful skulls that users could set as their fancy dress profile picture. Digital flyers were available to invite friends to join the party.

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 The project involved skulls design & decoration, Facebook app strategy and design, plus a set of marketing assets used to promote it online.

The project involved skulls design & decoration, Facebook app strategy and design, plus a set of marketing assets used to promote it online.