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In-store Digital Screens

Digital Screens, Video animation

The White Company | February 2017

Spring 17 blooms at The White Company in its best with the launch of a new flagship store in the heart of London´s Marylebone Street. The quintessentially British brand tranquil and understated tone can be felt through all senses from the minute you step in this peacefully white reserve.

   
  
 
  
    
  
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    Each department has its own corner beautifully designed to invite customers to leave the buzzing city life out of the door and immerse in the comfort of high quality products displayed throughout.  Fragrance, skincare, fashion and baby collections are located at a first glance, but a staircase transports us to a bedroom sanctuary devoted to “make dreams come true.”

Each department has its own corner beautifully designed to invite customers to leave the buzzing city life out of the door and immerse in the comfort of high quality products displayed throughout.

Fragrance, skincare, fashion and baby collections are located at a first glance, but a staircase transports us to a bedroom sanctuary devoted to “make dreams come true.”

   
  
 
  
    
  
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    The basement floor is surrounded by soft pillows, delicate bed linen, cosy throws and every detail that even the most selective customers could think of. And to bring this space to life, I have been tasked to design and develop a series of short video animations played on digital screens carefully placed around product testing areas.

The basement floor is surrounded by soft pillows, delicate bed linen, cosy throws and every detail that even the most selective customers could think of. And to bring this space to life, I have been tasked to design and develop a series of short video animations played on digital screens carefully placed around product testing areas.

The short video explains in 6 steps how to recreate an ultimate  bedroom ready for Spring in the comfort of your own home.