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New-season style

Digital Design, Social Media

The White Company | March 2016

Fashion has been a fast growing department for the British lifestyle brand The White Company, extensively known for its laid back, predominantly white styles.

Aiming to reach a slightly younger demographic, the brand has slowly added new color tones and textures to the collection, presented consistently online and offline in a clean and contemporary look&feel.

  New-season Style  is an elegant and interactive destination to get inspired with the brand new Spring 16 collection and classic staples.

New-season Style is an elegant and interactive destination to get inspired with the brand new Spring 16 collection and classic staples.

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 Responsible for translating the carefully crafted brochure into digital media, the project included editorial design and production of an adaptive digital lookbook, showing off beautiful photography and including social sharing and shopping features.

Responsible for translating the carefully crafted brochure into digital media, the project included editorial design and production of an adaptive digital lookbook, showing off beautiful photography and including social sharing and shopping features.

 The feature was also promoted through different customer touch points, such as e-mail marketing, Instagram, Facebook and Twitter posts.

The feature was also promoted through different customer touch points, such as e-mail marketing, Instagram, Facebook and Twitter posts.