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QVC Global redesign

Digital Design, Responsive Design, UX + UI

QVC | 2014
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In 2014, QVC shopping channel kicked off an extensive project to redesign its full website on a global scale, with support from Huge digital agency.

The new concept offered the possibility of constantly delivering dynamic and fresh content, updated as frequently as broadcasting through an “endless” feed. An ever-changing stream of product stories told by real people to offer a robust personal and social experience that would allow users to interact with their favorite presenters, shows, review products and much more.

 To start testing the market in Europe, our UK team was taken on board to revisit designs and user journeys on the first country to launch the brand new website: Italy. Working together with their local team on a cross-disciplinary group involving project managers, UX and UI designers, front-end and back-end developers, we were able to discuss, review, prototype and test every page and functionality to ensure the launch of a strong and consistent product.

To start testing the market in Europe, our UK team was taken on board to revisit designs and user journeys on the first country to launch the brand new website: Italy. Working together with their local team on a cross-disciplinary group involving project managers, UX and UI designers, front-end and back-end developers, we were able to discuss, review, prototype and test every page and functionality to ensure the launch of a strong and consistent product.

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 As the  Visual Lead Designer,  my main responsibility was to revisit landing pages and offer visual directions to every different scenario encountered on the journey. Quite a complex project, considering the size of the existent website and how it should translate to a completely new concept.

As the Visual Lead Designer, my main responsibility was to revisit landing pages and offer visual directions to every different scenario encountered on the journey. Quite a complex project, considering the size of the existent website and how it should translate to a completely new concept.

 Nevertheless, I believe it has been an incredible rich experience, with a lot of exchange across disciplines and expertise. QVC Italy had its soft launch in July 2015.

Nevertheless, I believe it has been an incredible rich experience, with a lot of exchange across disciplines and expertise. QVC Italy had its soft launch in July 2015.