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QVC Global redesign

Digital Design, E-commerce, Responsive Design, UX + UI

QVC | 2014
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In 2014, QVC shopping channel kicked off an extensive project to redesign the website on a global scale. The concept envisioned a possibility of delivering dynamic content, updated as frequently as broadcasting through an endless-like feed.

An ever-changing stream of product stories told by real people to offer a robust personal and social experience that would allow users to interact with their favorite presenters, shows, review products and much more.

 Our UK team was asked to help scale down the concept in Italy—their smaller market. Working on a cross-disciplinary team, we have reviewed, prototyped, and tested different functionalities to finally launch a robust and consistent product on Spring 2015. It was later on rolled out on the remaining international markets.

Our UK team was asked to help scale down the concept in Italy—their smaller market. Working on a cross-disciplinary team, we have reviewed, prototyped, and tested different functionalities to finally launch a robust and consistent product on Spring 2015. It was later on rolled out on the remaining international markets.

Wireframes

Wireframes

Working in collaboration with the UX designer, I helped rethink user flows and wireframes, including sign-up and shopping cart journeys.

Homepage desktop view

Homepage desktop view

As the lead designer, my main responsibility was to revisit landing pages and offer visual directions to every different scenario encountered on the journey. Quite a complex project, considering the size of the existent website and how it should translate to a completely new concept.

Responsive design

Responsive design

Visuals of responsive templates designed for a Bootstrap framework.  Examples of expanded /collapsed top bar, main navigation menu, and featured "Today´s Special Value" product.

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Brand page

Brand page

QVC has hundreds of brands on offer. This is an example of how singular brands could be displayed on the new e-commerce platform.

Beauty department page

Beauty department page

Every department within QVC would not only present a list of products on offer, but should also include rich content with relevant information to users.

Product detail page

Product detail page

Example of a fashion product page that includes videos, customer reviews, tips and much more.