To start testing the market in Europe, our UK team was taken on board to revisit designs and user journeys on the first country to launch the brand new website: Italy. Working together with their local team on a cross-disciplinary group involving project managers, UX and UI designers, front-end and back-end developers, we were able to discuss, review, prototype and test every page and functionality to ensure the launch of a strong and consistent product.
As the Visual Lead Designer, my main responsibility was to revisit landing pages and offer visual directions to every different scenario encountered on the journey. Quite a complex project, considering the size of the existent website and how it should translate to a completely new concept.
Nevertheless, I believe it has been an incredible rich experience, with a lot of exchange across disciplines and expertise. QVC Italy had its soft launch in July 2015.