design portfolio
design portfolio
Client: Vizzy
Sector: Recruitment
Duration: 5 months | Completion: March 2023
Vizzy is a digital platform that revolutionises how individuals present themselves to the working world and transforms how businesses perceive people. As a scale-up company, Vizzy has already launched a Minimum Viable Product (MVP) and has garnered a significant user base while partnering with Burberry to become the application platform for their Internship Program.
In the last quarter of 2022, I joined the project to support the founding team in evolving their product vision with a human-centric design approach. Collaborating with data analysts, researchers, and CX experts, our objectives were twofold:
1. Understanding user interaction and engagement: through additional user interviews and tests, we aimed to gain deeper insights into how users interacted with the product, identify any unresolved needs, and uncover potential pitfalls in the live solution.
2. Leveraging data insights: setting up data points throughout the user journey to inform our decision-making process and establish clear objectives.
My design efforts primarily focused on the following areas:
· Conducting a thorough UX heuristics study to identify and address usability and accessibility issues.
· Reviewing and refining the implemented user journeys and Information Architecture (IA) on the website.
· Facilitating branding workshops with key stakeholders to analyse and define the brand mission and Unique Selling Proposition (USP).
· Generating alternative design solutions and ideating future concepts for the product.
· Planning, managing, and implementing rapid testing methodologies to learn and validate proposed solutions.
· Providing support in creating and detailing the product roadmap.
By engaging in these activities, we aimed to enhance the user experience, align the brand's mission, and drive the product's evolution in line with Vizzy's vision.
One of the most insightful pieces of feedback from the ‘candidates’ related to the lengthy process of creating a profile and the lack of structure on how to accomplish it. We set out to create a clear, engaging and flexible experience, so users could have a sense of direction and achievement at the end of the process.
The use of wireframes and rapid prototype in Figma allowed me to quickly put ideas in front of end users to measure their appetite and the level of improvement compared to the previous flow.
On the other side of the spectrum, we had businesses onboarding the beta version of Vizzy to use it as a recruitment tool and also as a solution to connect internal teams. The Burberry Internship program served a base to understand how we could improve and provide functionalities tailored for premium profiles.
Research and ideation guided the revamp of the ‘Search’ functionality and the ‘Groups’ section, now labelled as ‘Candidates’ and ‘Teams’ (depending on the account type).
Quick prototype testing proved to be an effective tool in this scenario, which allowed us to iterate, provide a detailed brief and structure to UI designers and handover to development. On the specific case of profile creation, the team was able to move from research to release in about one month.
Check out the prototype here.